JPdeL and Associates

JPdeL and Associates and its Futr.Think process was founded by Dr Jesus A. Ponce de Leon, in 1996. Since then a steady flow of customers has successfully implemented strategies, organizational designs, production designs, Kaizens, lean techniques, marketing strategies, and more, and built a counselor-customer successful relationship.

Our Business

Our business is to provide our customers with a realistic, practical strategic path. We do not offer a "perfect solution" nor a "one-time-works-for-all" recipe.

Our objectie is to create a set of feasible strategic opportunities for our customers. Our diagnostic starts with a clean slate and casts a broad strategic operational and organizational analysis to fully understand the realities of our customers' businesses. 

We are experienced, yet open minded. We borrow and blend the best ideas from fields outside the boundaries of your industry, questioning the status-quo, challenging the assumptions and orthodoxies created by past successful strategies and the prevailing rules of the game in your industry.

By breaking the assumptions (internal paradigms) we can help to create new opportunities or remove roadblocks for growth. A vast number of studies and research, as well as work done by numerous consulting firms show that in the majority of cases the major causes for business decline lies inside the actions and paradigms that organizations internalize as rules.

We do not work from a recipe book, nor do we apply the same strategic tool to all problems. First we take time to observe, find reality, understand and assess the orthodoxies and paradigms that bound, bind and blind the decision making process and the way key people think, and only then do we proceed to unlock and redo or reinforce what is right and what might work now and in the future.

We like to see for ourselves how things are done, what customers do with our customers' products and visit the field, walk the walk with the sales team and see what reality is out there. With these insights we can bring fresh views and what reality is.

We strongly suggest that our customers borrow ideas and best practices from fields far removed from their own industry and adapt them to gain new advantages. Bringing people with new ideas to the strategic table is also highly encouraged.

Who We Are

Dr. Jesus A Ponce de Leon.

The founder of JPdeL and Associates. A chemical engnineer with thirty years of business experience in manufacturing, marketing, managing operations and organizations, teaching business in leading USA universities (Indiana University and Southern Illinois University.)

Dr. PoncedeLeon has also being teaching strategy, IT and marketing in Hong Kong, Singapore and Taiwan since 1997.

Rosalba Correa, MBA.

Rosalba brings many years of experience of the Mexican market and its culture. She obtained her undergraduate and graduate degrees from Southern Illinois University.

Juan Jose de Los Santos

 Juan Jose has worked for large corporations in Mexico, and lately was the director of quality for Grupo GIS. He has being in the consulting business for more than 15 years. His experience ranges from manufcaturing improvements, lean projects, layot design, productivity improvements, quality programs, ISO implementations, six sigma and orgaization for manufacturing. He is a hands on expert focused on results. He has ben to Asia many times implementing quality and production programs for our Western customers in Chinese factories.